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B2XPRO
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B2XPRO
What we do
How we work
Insights
About
Contact
What we do
How we work
Insights
About
Contact
FRAMEWORK HENRY WILKINS 21/10/2026 FRAMEWORK HENRY WILKINS 21/10/2026

The Affinity Insurance Framework: Why some loyalty partnerships generate millions and others stall

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FRAMEWORK HENRY WILKINS 16/10/2026 FRAMEWORK HENRY WILKINS 16/10/2026

The Demand Chain Imperative: Fair Value Creation in B2B2c Insurance (Part 2)

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FRAMEWORK HENRY WILKINS 12/10/2026 FRAMEWORK HENRY WILKINS 12/10/2026

The Demand Chain Imperative: Fair Value Creation in B2B2c Insurance (Part 1)

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FRAMEWORK HENRY WILKINS 02/06/2026 FRAMEWORK HENRY WILKINS 02/06/2026

The B2B2x value chain — what the insured really wants

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FRAMEWORK HENRY WILKINS 01/06/2026 FRAMEWORK HENRY WILKINS 01/06/2026

The B2B2x value chain — what the distributor really wants

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FRAMEWORK HENRY WILKINS 31/05/2026 FRAMEWORK HENRY WILKINS 31/05/2026

The B2B2x value chain — what the insurer and MGA really want

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FRAMEWORK HENRY WILKINS 29/05/2026 FRAMEWORK HENRY WILKINS 29/05/2026

The six structural considerations in every B2B2x insurance programme

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B2XPRO is a trading name of BBX Affinity Ltd, registered in England and Wales. Company number: 17065759. Registered office: 6th Floor, 37 Lombard Street, London EC3V 9BQ. B2XPRO provides management consultancy and strategic advisory services relating to B2B2x insurance programme design and commercial structures. B2XPRO is not authorised or regulated by the Financial Conduct Authority and does not carry on regulated insurance distribution activities. B2XPRO does not arrange, advise on, sell, administer, manage, effect, or carry out contracts of insurance. Nothing on this website constitutes insurance, legal, regulatory, investment, or financial advice.

© 2026 BBX Affinity Ltd.